NatureActiv is a US-based company specializing in luxury ultra-memory pillows designed to provide healthy sleep and pressure point relief. These pillows come with cooling gel technology, ensuring a comfortable and restorative sleep experience. NatureActiv is dedicated to enhancing wellness through their high-quality, innovative sleep products.

The Assignment

Our task was to oversee the comprehensive management of NatureActiv's tech operations and assist in business management. This included the development and maintenance of a fully functional e-commerce website, complete with a Stripe payment gateway and the integration of third-party delivery calculation and services. Additionally, we were responsible for end-to-end recruitment outsourcing, process building and implementation, setting up an Amazon store, and managing and promoting their social media presence.

Achievements

E-commerce Website Development and Maintenance

We designed and developed a fully functional e-commerce website for NatureActiv LLC, incorporating a seamless Stripe payment gateway for secure transactions. The website also featured an integrated third-party delivery calculation and service, ensuring accurate shipping costs and efficient order fulfillment.

Comprehensive Recruitment and Process Implementation

Our end-to-end recruitment outsourcing process led to the successful hiring of qualified staff members, tailored to meet the specific needs of NatureActiv. We built and implemented efficient business processes to streamline operations and support the company’s growth.

Amazon Store Set-Up

We established and optimized NatureActiv's presence on Amazon, allowing them to reach a broader audience and increase sales through one of the world's largest online marketplaces. This setup included product listing, SEO optimization, and inventory management.

Social Media Management and Promotions

We set up and managed NatureActiv's social media platforms, creating engaging content and promotional campaigns to boost brand awareness and drive traffic to their e-commerce website. Our strategic approach to social media management significantly enhanced the company's online presence and customer engagement.

Implementation of the Scrum Framework

We successfully implemented the Scrum Framework for NatureActiv's tech department, utilizing Bitrix24 as the project management tool. By introducing the story point system with a scale of 1 to 5, we enhanced task prioritization and workload distribution. This approach significantly increased productivity, streamlined project tracking, and facilitated continuous improvement.